Brandless trademarks white space for minimal packaging

architecture and design / dezeen

Autor: dezeen Publicado el: 17/07/2017

Brandless trademarks white space for minimal packaging

New company Brandless has taken minimalist packaging to the extreme by trademarking a white box for its range food and home items, which each cost $3. Launched last week, Brandless aims to democratise the grocery industry by stripping away brand labels and treating products equally. To do this, the company submitted a trademark for a white box, wh...

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Fecha de publicación: 17-07-2017

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