KitKat denied UK trade mark for four-fingered chocolate bar

architecture and design / dezeen

Autor: dezeen Publicado el: 20/05/2017

KitKat denied UK trade mark for four-fingered chocolate bar

Nestlé has lost a four-year battle to get the design of its KitKat chocolate bar recognised as a trade mark in the UK. The Swiss confectionary company was seeking to protect the particular shape of its four-fingered chocolate bar in the UK. But the Court of Appeal ruled on Wednesday that the design lacked the "distinctive character" to...

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Fecha de publicación: 20-05-2017

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