NUBO Pure Play, Sydney Architecture, NSW Education Building, Architect, Images
NUBO Pure Play in Sydney
Educational Facility in New South Wales, Australia ? design by Frost*collective
19 Apr 2017
NUBO Pure Play
Design: Frost*collective with Joey Ho and Patrick Leung of PalDesign Architects
Location: Sydney, Australia
NUBO ? A First of its Kind Kids? Play Centre Where Pure Play Rules
Working in collaboration with Joey Ho and Patrick Leung of PalDesign Architects, Frost*collective was commissioned to work on a new concept in children?s play spaces that is understood to be the first of its kind in Australia.
Built around best practices for early childhood education through the lense of play, NUBO supports play and educational growth through exploration and connection. The new centre, located in Sydney?s Alexandria, is suitable for children 0-10 years and officially launches today.
NUBO tapped into brand and design expertise across the Collective. Frost* Design created the strategy, identity, branded collateral and promotional items; Urbanite was asked to deliver signage and environmental design across the 768sqm floor space, and The Nest designed and developed the NUBO website.
Commenting on the idea and build of the new play centre, NUBO?s Chief Imagination Officer said, ?The aim of NUBO is to steer away from the typical play centre clichés of bright colours, plastic toys and computer screens. We are promoting a sense of ?pure play? through a beautiful, clean and considered space where parents and children can interact during the entire play process.?
To articulate the notion of ?pure play? in a way that could resonate with both parents and children, the concept needed to be anchored by a core creative idea.
Imagined by Frost*Design, the word Nubo translates as ?cloud? in Esperanto, a language invented in the late 1870?s to foster harmony between people from different countries. The creative idea itself was inspired by the brand name.
?We then came up with the...