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Stella McCartney and Adidas unveil Team GB outfits for Rio Olympics opening ceremony

architecture and design
Add to Flipboard Magazine. Fuente: dezeen - View all news from this site
Stella McCartney and Adidas unveil Team GB outfits for Rio Olympics opening ceremony Stella McCartney and Adidas unveil Team GB outfits for Rio Olympics opening ceremony

Stella McCartney and Adidas unveil Team GB outfits for Rio Olympics opening ceremony

Rio 2016: Adidas and fashion designer Stella McCartney have revealed the outfits to be worn by Team GB athletes during the opening ceremony of the Rio 2016 Olympics this evening.
Olympic cyclist Laura Trott shows the specially design coat of arms that features on the opening ceremony outfits and the sports kits 
McCartney, who also designed the sports kits for Team GB, based the looks on the signature silhouettes that commonly feature in her fashion designs, with a focus on tailoring for both the men's and women's outfits.
Each piece will feature a specially designed coat of arms by the College of Arms, which provides the basis for the iconography across the UK's entire Olympics and Paralympics range.
Here, Trott shows the front of the white tailored jacket, which is paired with a statement buckle
For the female athletes, McCartney designed a sporty navy-blue dress made from a high-performance perforated fabric. This is paired with a white tailored jacket embroidered with a custom coat of arms, and a statement belt with a metal buckle.

Related story: Olympic sailing ramp collapses ahead of Rio de Janeiro games

Male athletes will wear a navy-blue pea coat with military-inspired detailing. Underneath, tailored white shorts are paired with a blue shirt made from poplin fabric, which features a white coat of arms embroidered on the breast pocket.
Olympic heptathlete Jessica Ennis-Hill shows how the jacket can be paired with the sports kits
McCartney, who is creative director at Adidas, was also responsible for the team's kit in 2012. But this is the first time the designer has created outfits for the opening ceremony.
Male athletes will wear a navy-blue pea coat with military-inspired detailing, modelled here by Olympic triathlete Alistair Brownlee
"The goal for Rio 2016 was to rewrite the rules of performance and design for athletes, allowing them to look and feel like champions on and off the field," she said.
"The inspiration behind the design was this idea of contrasting British tradition with a modern attitude."
Brownlee shows the jacket paired with his kit
"The new Coat Of Arms, specially commissioned for this project, and traditional Union Flag hues sit alongside bold textures and modern silhouettes to create a strong identity and make the athletes feel like a team," she added.
Here, Olympic Rugby Sevens captain Tom Mitchell also models the jacket
This year's Olympic games takes place from 5 August to 21 August.
In the run-up to the games, Rio's preparation has been heavily scrutinised. Last week, the Rio 2016 organising committee admitted that 19 of the 31 towers that make up the Athletes Village had yet to pass full checks.
Flooding, broken elevators, mould and ceiling holes have reportedly caused the Australian team to temporarily relocate, while the Italian and Dutch contingents have also voiced concerns.
A boat ramp designed for sailing competitions at the Olympics in Rio de Janeiro also c...


Fuente de la noticia: dezeen
Fecha de publicación: 05-08-2016 21:35
visto: 74

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