"We need to become a creative brand" says Zaha Hadid Architects principal Patrik Schumacher

Zaha Hadid died three years ago this Sunday. In this exclusive interview, Zaha Hadid Architects principal Patrik Schumacher talks about the impact her passing had on the studio, how it has grown, and its plans for the future. "We didn't lose a single client," he said. "But Zaha's stardom as a cultural icon was the hardest thing to r...

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