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APL plays with proportions in "dramatic but serene" LA flagship store

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architecture and design
Add to Flipboard Magazine. Fuente: dezeen - View all news from this site
APL plays with proportions in "dramatic but serene" LA flagship store APL plays with proportions in "dramatic but serene" LA flagship store

APL plays with proportions in "dramatic but serene" LA flagship store






Sneaker brand APL has opened its first store ? a dramatically narrow, runway-like space in Los Angeles with an interior designed by architect Bernard Dubois.
Located in luxurious retail area The Grove, the APL (aka Athletic Propulsion Labs) flagship store is twice as high as it is wide and ten times as long.
APL co-founders Adam and Ryan Goldston wanted the store's interior design to accentuate these unusual proportions, while tying in with the brand's minimal, unisex aesthetic.

"Our design philosophy has always been simple yet severe, so we created a space that embodies this," said APL co-founders Adam and Ryan Goldston.
"The space and design are incredibly dramatic but serene at the same time, which was achieved by playing with proportions, colours, materials and our products." The long, narrow space made them think of a race track or fashion runway, and given their location in the "City of Angels", they also wanted the store to bring to mind ideas of heaven.
"The first thing you notice when you enter is the striking height of the ceiling, the narrow width and the incredible depth," they continued.
"Our ultimate goal with our first flagship is for people to step into the space and walk away with a feeling, emotion, memory and connection they will never forget."

To design the interior, they brought in Brussels-based Dubois, who has previously designed stores for Aesop, Zadig & Voltaire and Valextra, among others.
His ...
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APL plays with proportions in "dramatic but serene" LA flagship store APL plays with proportions in "dramatic but serene" LA flagship store

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Fuente de la noticia: dezeen
Fecha de publicación: 22-01-2020 21:55
visto: 5

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